At Adobe, Sasha leads a global team of analytics business partners who work with Adobe’s business units, corporate functions, and regions. Sasha and her team focus on bringing people data into critical business decisions, enabling outcomes that advance Adobe’s mission of Empowering Everyone to Create. Sasha is a passionate advocate for using AI for good. She evangelizes ethical, privacy-aware AI practices, helping HR and business leaders understand not only what responsible use of AI with people data looks like, but why it is essential when scaling experimentation and embedding AI into decision-making.

Prior to Adobe, Sasha worked in the healthcare and nonprofit sectors, focusing on people analytics, talent management, and learning and development. Sasha is on the Board of HR Strategy Forum (HRSF), where she spearheads the Experience Creation Committee, responsible for the design of HRSF’s 2026 Experience Portfolio, including the AI-Collaboratory.

Sasha holds a Ph.D. from the University of New Mexico and a Master’s degree in Organizational Communication from the University of Arkansas at Little Rock, with academic focus on organizational culture, culture change, and the measurement of learning outcomes.